Hallstein Artesian Water x The Kardashians | Product Placement
Goal: Increase brand awareness and position the brand as integral to an elevated leisure experience.
Concept: Premium product integration in an organic setting during a significant character milestone event. This 7-second placement with clear label visibility during Khloe’s birthday celebration connects the brand with special occasions and self-care, resonating with viewers who aspire to the Kardashian lifestyle.
Results: Placement valued between $150,000 – $200,000 with zero dollar investment, long-tail viewership through streaming and reruns, and sales lift.
Daria de Koning Fine Jewelry
Goal: Introduce the brand in the affluent community of Montecito, California.
Concept: Daria de Koning hosted an elegant invitation-only lunch at the fabled San Ysidro Ranch to benefit the Museum of Contemporary Art Santa Barbara. After welcome beverages and browsing a display of her latest jewelry collection, guests listened to a conversation about “The Value of Beauty” between Daria and the museum’s director followed by a luncheon at the resort’s Stonehouse Restaurant.
Audience: Major Santa Barbara art collectors, philanthropists, and tastemakers
Results: Three sales of signature DdeK pieces to new clients, increase in Instagram followers, established Daria de Koning as a thought leader in the intersection of art, culture, and fine jewelry.
Hallstein Artesian Water | Pop-up Activation
Goal: Create an immersive tasting experience in the high-net worth community of Pacific Palisades, California.
Concept: A free-standing pop-up was designed and installed over a 3-day weekend in December at the luxury Palisades Village, allowing visitors to meet Hallstein founding family members and learn first hand the difference and origin story of the brand. Complimentary tastings, interactive videos, and immersive comparison tests attracted water aficionados and water-curious shoppers.
Audience: Luxury seekers, local residents, wellness focused millennials
Social and Print: Coordinated three-day Instagram campaign including live interviews, feed posts, reels and stories, with collaborative posts by Palisades Village and influencer Janet Gunn. Print coverage in Palisades News & Palisadian Post.
Results: 15% increase in subscriptions, 200% increase in reach, and over 10,000 impressions on Instagram.
Cabana Home Design + Luretík Olive Oil | Immersive Experience
Goal: Craft a single event to showcase the interior design work of Cabana Home and introduce Luretík Olive Oil to a new audience, around the launch of a new cookbook.
Concept: An al fresco feast for the eyes and palate with Instagram-worthy table settings, culinary surprises crafted by the cookbook’s author, and featuring innovative uses of olive oil in each dish served. The event was hosted at the magnificent Santa Barbara property of a Cabana Home client, allowing the design work to be experienced in real time by the guests, who were led in an olive oil tasting at the beginning of each course by the founder of Luretík.
Audience: Highly curated list from the clients of each brand.
Social and Print: A comprehensive post-event social media campaign leveraged user-generated content to share across participants’ social channels as well as videography to create individual feed posts and reels for each brand’s Instagram accounts. Print coverage in California Homes Magazine.
Results: Two new design projects for Cabana Home and multiple sales of olive oils and books.
Media Sponsor: California Homes Magazine
Lotusland Botanical Gardens | Social Campaign
Goal: Due to the 2020 Pandemic, craft a 100% digital event for the area’s much beloved 25th annual social gathering that would still meet the funding goals set forth.
Concept: Replicate the energy of a live gala through an innovative and engaging digital campaign focused on email and social media by designing visually rich posts, countdowns, and video storytelling engaging the garden’s photogenic supporters presenting the auction items. This along with an increase in tempting email content to create excitement the FOMO auction bidding requires.
Audience: Garden enthusiasts, Montecito residents, high net-worth philanthropists.
Results: Highest grossing gala in the garden’s history. Instagram posts achieved engagement rates as high as 27% while growing the audience of a newly created account dedicated to the event. Generated over 150,000 Instagram impressions and increased web traffic by 600%. Print coverage in 805 Living, C Magazine and The Independent.
Media Sponsor: Santa Barbara Magazine
Mikimoto Pearls | Immersive Experience
Goal: Create an innovative and highly engaging event to increase sales and client base.
Concept: An elegant evening of cultured pearls and concentric circles in concert with an installation by artist Gary Lang. Guest were invited to “leave their jewels at home” and arrive at Mikimoto Beverly Hills for cocktails and styling. Once each was dressed in luxurious pearls, they were led to Ace Gallery and seated for an intimate dinner by Kai’s Catering, surrounded by Gary Lang’s art and more jewels displayed as centerpieces.
Audience: Serious art collectors, high-jewelry clients.
Results: Pearl necklace in the five-figures sold that evening.
Media Sponsor: Angeleno Magazine